WE ARE VERMILION MERCANTILE

Inspire to Adventure

Our mission is to bring the spirit of rustic adventures up North and on the water into your everyday life. We go beyond quality products to help you create memories and connect you to the great outdoors. Let our curated collection enhance your lifestyle, ignite your wanderlust, and embrace the spirit of exploration in every moment.

The Outdoorsy Collection

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Start your Day with Lake Vibes: Perfect Mug for Coffee Sunrises & Cozy Moments

Signature Hats

adventurers at heart

We're Lindsy & Andy, the hearts behind Vermilion Mercantile. We're all about Northwoods lake life and sharing that love with fellow outdoor enthusiasts. It all began at Lake Vermilion, and now we're on a mission to offer high-quality adventure gear to elevate your outdoor experiences.

Read our story >

THE REVIEWS

hear from our customers

  • So soft!

    "Love this sweatshirt! It's soft, fits very well and the green color is beautiful. I want one in every color! The Vermilion Mercantile logo only adds to this great sweatshirt. Highly recommend!"

    – Jean L.

    ★★★★★

    Dark Green Mercantile Hoodie 
  • Great sweatshirt

    "Great sweatshirt. The material is soft and comfortable! Would highly recommend it. ”

    – Brad L.

    ★★★★★

    Black Mercantile Hoodie 
  • So great

    “The sweatshirts are hands down my favorite! The material of the sweatshirts surprised me; light weight and buttery soft, I didn't want to take it off! Another favorite are the waffle beanies, very unique and comfortable! Overall great quality, you can tell they put their hearts into creating every piece.”

    – Jennifer

    ★★★★★

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  • Exploring Lake Vermilion: 3 Must Stops

    Exploring Lake Vermilion: 3 Must Stops

    You’re ready to get away and explore the Northwoods! Nothing beats hopping out of the truck and smelling those fresh cedars and pines. We wanted to share with you some...

    Exploring Lake Vermilion: 3 Must Stops

    You’re ready to get away and explore the Northwoods! Nothing beats hopping out of the truck and smelling those fresh cedars and pines. We wanted to share with you some...

Let's connect @vermilion.mercantile