Vermilion Mercantile was born out of a desire to create a brand inspired by the rustic adventures and scenery Lake Vermilion brings. We’ve had a slice of paradise since 2018 after falling in love with the area throughout the years. Our love for the water made this a perfect spot to lay some roots down. We also have a 10 year old Cavalier King Charles who spends every second he can swimming at the dock. We love making core memories with him at the lake.

We create each piece to embody rustic Northwoods adventures. A cozy sweatshirt to wear by the bonfire, a favorite cup to hold that morning coffee by the lake, candles that smell of fresh northern pines. We aim for our products to bring joy to everyone and hope they serve as inspiration for your next adventure!